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	<title>M.obilemarketing.com &#187; Mobile Marketing Strategy</title>
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		<title>3 Mobile Australia and their &#8220;viral&#8221; launch of Skype Phones</title>
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		<pubDate>Wed, 21 Nov 2007 14:28:34 +0000</pubDate>
		<dc:creator>alex</dc:creator>
				<category><![CDATA[B2C]]></category>
		<category><![CDATA[Competitions / Promotions]]></category>
		<category><![CDATA[Mobile Marketing Strategy]]></category>
		<category><![CDATA[Mobile Video]]></category>

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[click to enlarge]
I saw some PPC advertising today banging on about 3 Australia bringing out their new Skype Phone. They&#8217;re running a competition to encourage punters to put a video together and &#8220;Spruik&#8221; the Skype Phone via consumer generated video&#8217;s uploaded onto a third party site. Forever hopeful to find new mobile marketing techniques in [...]]]></description>
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